Privacy statement

 

1. Data Controller

The responsible person for the processing of your data is Berlin Institute Supply Chain Management GmbH, registered at the commercial register of AG Berlin-Charlottenburg underHRB 201948B, Charlottenburger Ufer 9, 10587 Berlin, Tel: +49 30 213 006 050, Email: office@berlininstitute-scm.com (hereinafter also referred to as "we" or "us").

 

2. Definition of Personal Data

Personal data means any information relating to an identified or at least identifiable natural person. This may include name, date of birth, contact details, gender, educational background, occupation, but also the type of use of our services. You can be identified as a person if your identity can be identified directly or indirectly, e.g. by assigning certain data such as your name, contact data, location data, profile data, usage data such as your IP address, etc. to you.

 

3. Personal data which we process, provision of personal data

We process: (1) user-generated data that you make available to us as a user directly via our website (e.g. in connection with enquiries to us) and (2) general data that we collect automatically via our system (e.g. IP address, access point, internet service provider, device used, browser type and version, the subpages from which a person accesses our website, i.e. the so-called "referrer", and similar data required or useful for the traceability of accesses for statistical purposes or for security reasons).

In principle, it is possible to use our website without providing us with any personal data.

In addition, personal data such as your name, your company, your address and your e-mail address are required when you book an event, commission us or purchase products from us, otherwise we will not be able to conclude a contract with you. When providing us with personal data for entering into or in the framework of a contractual relationship or other relationship our Information on data processing, which we will make available to you at the start of data processing, applies additionally.

 

4. Legal basis for the processing of personal data

We process your personal data (i) to prepare an offer and fulfil contractual or other obligations towards you as well as the execution of the contract including invoicing and the provision of customer services (Art.6 para.1 lit.b GDPR), (ii) to fulfil legal obligations to which we are subject, e.g. tax recording obligations (Art.6 GDPR), and (iii) pursuant to Art. 6 (1) lit.f GDPR in the exercise of our own legitimate interests or the legitimate interests of third parties, unless your interests or any fundamental freedoms granted to you by law or by the constitution prevail. These may be marketing purposes (e.g. direct mailings, analysis of the use of our website and our newsletter), improving the user-friendliness and function of our website, increasing the relevance of the information and content provided and asserting or defending claims in connection with the use of our website and our services.

If we process your data exclusively on the basis of your consent, you can prevent this by exercising your right to revoke this consent at any time. The processing of your personal data until the revocation remains legal in this case. The revocation of your consent does not prevent us from processing your personal data on another legal basis.

 

5. Contacting us by telephone or e-mail

If you contact us by e-mail or telephone, we will store the data you provide in order to respond to your enquiries.

If you provide us with your telephone number, you also agree to be contacted by telephone to answer your enquiry.

If the processing does not take place for the other purposes mentioned in paragraph 4, i.e. in particular due to a justified interest existing for us after weighing up our interests (Art.6 para.1 lit.f GDPR), we process the data entered via the contact form on the basis of your consent (Art.6 para.1 lit.a GDPR). You can revoke this consent at any time. This can be done, for example, by sending an informal e-mail to us. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain stored by us until you request deletion, revoke your consent to storage or the purpose ceases (e.g. after the processing of your request has been completed or our general deletion deadlines have expired). Mandatory legal provisions, in particular regarding retention periods, remain unaffected.

 

6. Newsletter, tracking of newsletters and e-mails (tracking pixels)

Our newsletters may contain tracking pixels ("web beacons"). These are miniature graphics that allow us to determine if and when the emails we send to you have been opened and enable us to determine the actual reach of mailings. The associated personal data is used in pseudonymised form only for the optimisation of our newsletter or e-mail dispatch. We do not pass this data on in a form that would enable third parties to identify you. You can prevent tracking by deactivating the retrieval of images by default or by objecting to tracking in the future. In this case it is best to contact us by e-mail.

We will only send you newsletters if you have consented to this. You are entitled to revoke your consent to receive newsletters at any time. After your revocation we will delete the data concerning the newsletter dispatch.

 

7. Do we obtain and process personal data from third parties?

We only collect data directly from you. In individual cases, we may also acquire data on persons who may be interested in our events or products from third parties who have lawfully collected such data. This involves the following data: Name, title, company, function in the company, address. This is done in the exercise of a legitimate interest that exists for us after weighing up our interests (Art.6 para.1 lit.f GDPR). In all other cases we will not obtain such information without express consent.

 

8. Disclosure of personal data to third parties

We transmit personal data to third parties only if this is necessary in the context of processing your inquiry or booking or for contract processing. In this context and for these purposes, we may pass on your name, contact data, as well as information on the requested service, to the partner, AGCO International GmbH, Victor von Bruns-Strasse 17, CH 8212 Neuhausen am Rheinfall, Switzerland, with whom we are jointly organising the event. In addition, data may be passed on to a credit institution entrusted with the processing of payments.

The basis for data processing is Art. 6 para.1 lit.b GDPR, which permits the processing of data to fulfil a contract or pre-contractual obligation.

Further transmission of the data will not take place or will only take place if you have expressly consented to the transmission. Your data will not be passed on to third parties, with the exception of our above-mentioned partner and persons, without your express consent, for example for advertising purposes.

 

9. Duration for which personal data is stored

We will delete personal data as soon as this is no longer necessary to enable us to fulfil pre-contractual, contractual or statutory obligations or enforceable official orders, in particular obligations towards tax authorities and supervisory authorities (e.g. statutory retention periods for business letters, order and order documents and invoices of 6 or 10 years from the end of the year of issue or the last amendment), to carry out advertising measures legitimised by the data protection provisions or - in particular with regard to any or alleged infringement of the rights of third parties - to assert, enforce or defend legal claims in connection with the use of our website or our services. For the purposes of legal prosecution and defence, we reserve the right to completely delete personal data only after the relevant limitation periods have expired.

Prior to this and in the cases mentioned in Section 14 below in which you may request a restriction on processing instead of the deletion of data, we will restrict the processing of such data so that it cannot be viewed by us during ongoing operations or by third parties or processed for operational purposes.

However, we hereby assume no obligation to store your personal data for a specific period of time.

 

10. Your rights as data subject

You have the right:

  • in accordance with Art. 7 para. 3 GDPR to revoke your consent once given to us at any time. As a result, we may no longer continue the data processing based on this consent in the future;
  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information on the processing purposes, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the right to correction, deletion, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected from us, and the existence of automated decision-making including profiling;
  • to immediately demand the correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;
  • to demand the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • to demand the restriction of the processing of your personal data in accordance with Art. 18 GDPR if the accuracy of the data is disputed by you, the processing is unlawful, but you refuse its deletion and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, to receive personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible party and
  • to complain to a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our head office. You can find the addresses of the supervisory authorities with regard to data protection issues in the list linked here:
    https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

 

11. Revocation of a data protection consent

You can revoke your consent to the processing of your personal data at any time. If you would like to exercise this right, please contact us.

 

12. Objection to the use of personal data for certain purposes, direct advertising

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para.1 lit.f GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR if there are reasons for doing so which arise from your particular situation. If we use personal data for direct advertising, you may object to the processing of your personal data for these purposes at any time. After receipt of your objection, we will no longer process your personal data for these purposes. If you would like to make use of this right, please contact us at the above contact details or send an email to: office@berlininstitute-scm.com.

 

13. Cookies

Cookies are small information files that we use to store information about you on the device that you use to access our website.

We use session cookies, which are deleted after the web browser window is closed, but no later than 48 hours after your visit to our website.

We also use permanent cookies. These help us, for example, to understand how our website is used, how often you access our website, the relevant subpages and services and are required to enable certain technical functionalities such as a permanent login.

The information stored in the cookies does not contain any personal data and does not enable us to identify you. They are also not used to record your use, together with other data, in a form that can be assigned to you.

Accepting cookies is not a prerequisite for visiting our website. However, if you do not accept the storage of cookies, the functionality of the website may be restricted.

You can at any time independently prevent the acceptance of cookie files by adjusting the settings of your Internet browser so that cookies are blocked, i.e. not accepted and stored. Detailed information about the possibilities and ways of handling cookies is available in the software settings (web browser). You can also delete cookies at any time in the settings of your browser program.

 

14 Google Analytics (with anonymisation function)

Our website uses Google Analytics, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA. ("Google"). Google Analytics uses cookies that are stored on your computer and other devices to help the website analyze how you use our website and services.

The information obtained from the cookie about your use of our website and services will generally be transmitted to and stored by Google on servers in the United States. However, we use the addition "_gat._anonymizeIp" for the analysis using Google Analytics. This addition shortens and anonymizes Google's IP address of the Internet connection through which you access our website if you access it from a member state of the European Union or another state party to the Agreement on the European Economic Area (EEA). Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para.1 lit.f GDPR in the exercise of our legitimate interests in the statistical analysis of user behaviour for optimisation and marketing purposes.

You can prevent the storage of cookies by setting your browser accordingly. However, it is then possible that certain functions of our website are not available or do not function smoothly. You can also prevent the transmission to Google of the information collected by the Google cookie and data relating to the use of our website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.

For more information on Google's terms of use and privacy policy, please visit https://www.google.com/intl/en/policies/privacy Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics .

 

15. Amendment of the privacy policy

This privacy statement, first published in November 2019, is current as of November 2019. Changes to the offer on our website as well as legal changes or changes in official practice may make it necessary to amend this privacy statement. We will inform you of any changes at this point.